Advertising in Social Networks or Social Ads is a resource that companies have been able to help to reach more people through the Internet for some time. We could define it as internal platforms of the Social Networks themselves, which through a payment, seek the attention of the users and achieve their objectives, be it scope, branding or conversion.
While it is true that it is a fairly recent tool of online marketing, it has already become one of the most powerful weapons for both large and small businesses.
If you are new to using Social Networks as a marketing tool after watching this video of the famous Hootsuite tool you will find everything much clearer.
Approximately 70% of Internet users interact daily in fashion social networks, so imagine the amount of opportunities that you are missing today if your marketing strategy is not aimed at social media advertising.
Its benefits are unquantifiable and its disadvantages compared to conventional advertising none.
That is why it is important that whether you have an offline business or if you own an ecommerce, consider this tool for your investment in digital marketing.
If a few weeks ago we focused on advertising on Facebook Ads, today we want to talk a little more about all the Social Networks that also have advertising platforms so you can choose the one that suits you best depending on the goals you are looking to achieve.
Why advertise on Social Networks?
We still have not convinced you that advertising on Social Networks is one of the most powerful tools that exist today for your business? Ok, you’re hard to crack. Nothing happens, in this section we will mention the 8 advantages of Social Networks that will not leave you indifferent.
Quickly visible results
While it is true that working on a good content strategy and interacting with your audience it is also possible to get visibility and presence online for your brand; The advantage offered by advertising in Social Networks is the speed with respect to the organic.
Probably the goals you can achieve with a well structured campaign in Facebook Ads would be the same as with a good organic strategy would take months to get.
Your potential audience multiplies
With social media advertising, your business extends to the entire network. Your target audience expands and your potential audience multiplies almost infinitely. You can get there where you want. 2.7 billion users in the world have Social Networks; 19.2 million in Spain. They spend an average of 5 hours a day, what do you want to sell them?
Geographic and temporal barriers are eliminated
Especially if you have an off line business this point benefits you. With advertising on Social Networks your business will have a showcase open to the world all day. You no longer need people to stand in front of your door to see what products you sell. You can teach it to yourself and make you want to buy it 24 hours a day, 365 days a year.
It is a very profitable system
Social Networks allow you to make an advertising campaign without wasting your budget. You will only pay for those users who see your ad so the investment will be total. In addition, the price per click on this type of platform is usually quite economical so with little investment we will obtain very acceptable results; that is, the cost of advertising in Social Networks is much lower than in conventional advertising.
For that reason, among many other reasons, advertising on Social Networks is accessible for any volume of business and for any type of investment whatever your budget.
It allows you to segment in detail
Possibly the main advantage of this type of advertising. Advertising on Social Networks allows you to prepare, point and shoot at very exclusive audiences.
For example; If I have an online luggage store, I can segment my campaign to such an extent that I could choose to show it to men and women between 20 and 35 years old, who live in Spain, who like to travel and even have returned of a trip in the last two months. Can you imagine the amount of possibilities that this type of segmentation offers for any business?
You can control your budget
You choose how much you invest, when you invest and where you invest your budget.
From two euros per day to millions of euros that large multinationals can invest. Advertising rates in Social Networks are completely customizable. From a campaign that lasts a few hours for Mother’s Day to a network advertising branding strategy for 6 consecutive months. You choose.
You can choose the format that suits you best
The classic image ads with text or carousel, an interactive video, a form, a photo gallery … countless possibilities to choose from to adapt to what you need.
You can analyze the detail of your campaign
The advertising platforms themselves have a lot of very intuitive analytics available to the user that makes it even easier to analyze the results of the campaign without needing a master’s degree in statistics.
In addition, they provide us with statistics in real time that allow us to be up to date on everything that is happening with our campaign and even to be able to optimize it insitu if we see that the results are not being as expected.
More effective networks to advertise in Social Networks
Almost all social networks, if not all, have an advertising platform to create campaigns; although it is true that it is probably these 6 that we list below the most used currently by most of the companies.
Facebook Ads, the most used advertising tool.
Also in this Facebook sends. It predominates over the others. With 1500 million active users almost always is a good choice for your social media advertising campaigns. In addition, its infinite format possibilities and its very complete ad manager platform place it today on the social media advertising podium. Sure you’ve seen it but if not, look at our Facebook Ads tutorial.
Instagram Ads, the campaigns with the greatest impact.
This social network is closely linked to Facebook, so advertising management is done through the Facebook Ads platform. We are in the visual era and that Instagram knows it. In a few years this Social Network has gone from 30 million active users to more than the 400 million it has today.
The ads on Instagram sneak into the publications of other users differentiating simply with a small sign with the word “Advertising.”
In addition recently also gives us the option to create ads for their famous Stories; fact that definitely makes it even more attractive for small and large companies that already use it today for their marketing strategy.
There are also available marketing software for facebook that automate all promotions.
Twitter Ads, advertising at unbeatable prices.
The main objective of advertising in this Social Network is to increase the reach of tweets of companies and get more interaction with their community. On Twitter we will pay for interactions, that is, for the times that the user shares, retweets or makes a favorite one of our post. Promoted tweets behave exactly like the ones that are not, with the only difference being that they have an impact capacity and reach much greater than the rest.
Youtube Ads, the most visual advertising.
Video makes the difference All of us who are dedicated to the creation of content know it. Our brain processes 60000 times faster video information than a static image, so it is important to take into account all the advertising that allows us to include this type of content.
Ads on YouTube can resemble them to a large extent to television advertising and has 4 different possibilities of ads (TrueView, Display, Overlay and videos In Stream) so you can choose the one that best suits your needs.
Pinterest Ads, increase sales with a pin.
Although Pinterest has already begun to move about and leave clear signals that something is coming to this day, in Spain it is not possible to advertise in this Social Network but it is advisable to be prepared as we know that it is falling and when it becomes available It will be a seam for countless sectors such as decoration, crafts, design or fashion …. a perfect option for your campaigns in Social Networks.
Linkedin Ads, B2B advertising campaigns.
The B2B social network also has an advertising platform. For what? Well, to publicize your brand, so that industry leaders know you and interact with you, to gain notoriety and to go further in your business. We can choose between promoting ads or disseminating promoted news and launching users directly to your website or to the company profile of the Network itself.
And here’s the post on social media advertising today. We are sure that now, we have convinced you to grow your business through Social Networks. Remember that we have the best professionals creating social media campaigns on a daily basis and getting the best results for countless companies.
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